Legal Information

This English version is provided for convenience. If there is any difference, the Portuguese version prevails. This page covers the Terms of Use, Privacy Policy and Cookie Policy.

Terms of Use

Last updated: April 2026

1. Acceptance of the Terms

By accessing and using the Construir Portugal website (hereinafter the "Site"), you agree to be bound by these Terms of Use. If you do not agree with any part of these terms, you must not use our Site.

2. Description of the Services

Construir Portugal is an e-commerce platform specialising in the sale of building materials, ironmongery, DIY and related products. Our services include:

  • Online product catalogue
  • Requests for personalised quotes
  • Virtual assistance through Angel (AI)
  • Customer support via WhatsApp and email

3. Use of the Site

The user agrees to:

  • Provide true, accurate and up-to-date information
  • Not use the Site for unlawful or unauthorised purposes
  • Not attempt to access restricted areas of the Site
  • Not interfere with the normal operation of the Site

4. Intellectual Property

All content on the Site, including but not limited to text, images, logos, icons, graphics and software, is the property of Construir Portugal or its licensors and is protected by Portuguese and international intellectual property laws.

5. Prices and Payments

The prices shown on the Site are indicative and subject to confirmation. To obtain final prices, you must request a personalised quote. Construir Portugal reserves the right to change prices without prior notice.

6. Limitation of Liability

Construir Portugal is not liable for:

  • Errors or omissions in the content of the Site
  • Temporary interruptions to the service
  • Damage resulting from the use of, or inability to use, the Site
  • Content of external sites to which links are provided

7. Online Dispute Resolution

Under Regulation (EU) No 524/2013, consumers in the European Union may use the Online Dispute Resolution platform to settle disputes relating to contracts concluded online, available at ec.europa.eu/consumers/odr. Our email address for this purpose is [email protected].

8. Changes to the Terms

We reserve the right to modify these Terms of Use at any time. Changes take effect as soon as they are published on the Site. Continued use of the Site after such changes constitutes acceptance of the new terms.

9. Governing Law

These Terms of Use are governed by Portuguese law. Any dispute will be submitted to the competent courts of Portugal.

Privacy Policy

Last updated: April 2026

1. Data Controller

Construir Portugal is responsible for processing the personal data collected through this Site, in accordance with the General Data Protection Regulation (GDPR: Regulation (EU) 2016/679) and applicable Portuguese law, in particular Law No 58/2019 of 8 August.

  • Name: Construir Portugal
  • Email: [email protected]
  • Phone/WhatsApp: +351 961 778 284

2. Personal Data Collected

We may collect the following types of personal data:

  • Identification data: name, email, phone number
  • Business data: company name, tax number (NIF), address
  • Browsing data: IP address, browser, pages visited, length of visit
  • Communication data: history of conversations with Angel (virtual assistant)
  • Marketing data: advertising identifiers and interactions with campaigns (only with consent)

3. Purposes of Processing

Your personal data is processed for the following purposes:

  • Processing quote requests
  • Answering questions and support requests
  • Personalising the browsing experience
  • Sending commercial communications (only with prior and express consent)
  • Measuring the effectiveness of advertising campaigns (only with consent)
  • Improving our services and website
  • Complying with legal obligations

4. Legal Basis for Processing

The processing of your data is based on:

  • Consent (Art. 6(1)(a) GDPR): for analytics and marketing cookies, commercial communications and use of the Angel virtual assistant
  • Performance of a contract (Art. 6(1)(b) GDPR): to process quotes and orders
  • Legitimate interest (Art. 6(1)(f) GDPR): for the security of the Site and improvement of our services, provided that your interests or fundamental rights do not override them
  • Legal obligation (Art. 6(1)(c) GDPR): to meet tax and accounting requirements

Where processing is based on your consent, you have the right to withdraw it at any time, without affecting the lawfulness of processing carried out beforehand. To manage your preferences, see our Cookie Policy.

5. Data Sharing

Your data may be shared with:

  • Hosting and IT service providers: to operate the Site infrastructure
  • Google LLC (Google Analytics / Google Tag Manager): for analysis of Site traffic and performance (only with consent)
  • Meta Platforms Ireland Ltd. (Meta Pixel): to measure advertising campaigns on Facebook/Instagram (only with consent)
  • LinkedIn (Insight Tag): to measure visits and requests related to LinkedIn campaigns and to build ad audiences (only with marketing consent)
  • Public authorities: when legally required

We do not sell or hand over your data to third parties for direct marketing purposes.

6. International Data Transfers

Some of our service providers (namely Google LLC and Meta Platforms Inc.) are headquartered in the United States of America, which involves transferring personal data outside the European Economic Area (EEA). These transfers are carried out on the basis of appropriate safeguards, namely the Standard Contractual Clauses approved by the European Commission (Art. 46(2)(c) GDPR):

  • Google Privacy Policy
  • Meta Privacy Policy

7. Retention Period

Personal data is kept for the period necessary for the purposes for which it was collected:

  • Customer data: for the duration of the business relationship and 10 years after it ends (tax and accounting obligations)
  • Browsing data (Analytics): 26 months
  • Marketing data: until consent is withdrawn, with a maximum of 90 days for advertising identifiers
  • Conversations with Angel: during the active session and for up to 12 months for service improvement purposes

8. Your Rights

Under Articles 15 to 22 of the GDPR, you have the following rights:

  • Access (Art. 15): to know what data we hold about you and obtain a copy of it
  • Rectification (Art. 16): to correct inaccurate or incomplete data
  • Erasure / "Right to be forgotten" (Art. 17): to request deletion of your data, under the conditions set out in the GDPR
  • Restriction of processing (Art. 18): to restrict the processing of your data in certain circumstances
  • Portability (Art. 20): to receive your data in a structured, commonly used and machine-readable format
  • Objection (Art. 21): to object to processing based on legitimate interests or for direct marketing purposes
  • Withdrawal of consent (Art. 7(3)): to withdraw consent at any time, without prejudice to the lawfulness of earlier processing
  • Not to be subject to automated decisions (Art. 22): not to be subject to decisions based solely on automated processing that produce legal effects or similarly significantly affect you

To exercise any of these rights, contact us in writing at [email protected]. Our reply period is 30 days (which may be extended by a further 60 days in more complex cases, with prior notification).

9. Automated Decisions and Profiling

The Site uses the virtual assistant Angel, which processes your messages automatically to provide answers and recommendations. This processing does not produce binding legal effects and therefore does not constitute automated decision-making under Art. 22 of the GDPR. If you use marketing cookies (with your consent), profiling may be carried out for advertising purposes, and you can exercise the right to object to it at any time.

10. Security and Breach Notification

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss or destruction, including SSL/TLS encryption, firewalls and role-based access controls. In the event of a data breach that may pose a high risk to your rights and freedoms, we will notify you without undue delay, in accordance with Art. 34 of the GDPR.

11. Contact and Complaints

For questions about data protection, you can contact us:

  • Email: [email protected]
  • WhatsApp: +351 961 778 284

You also have the right to lodge a complaint with the competent supervisory authority:

  • Comissão Nacional de Proteção de Dados (CNPD) (National Data Protection Commission)
    Rua de São Bento, 148-3.º, 1200-821 Lisboa
    www.cnpd.pt | [email protected]

Cookie Policy

Last updated: April 2026

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to site owners. In accordance with Directive 2002/58/EC (ePrivacy) and the GDPR, we use non-essential cookies only with your prior and express consent.

2. Types of Cookies Used

Essential Cookies

Necessary for the basic operation of the Site and to store your privacy preferences. They do not require consent and cannot be disabled.

Cookie / Storage Purpose Duration
cp_consent_v1 Stores your cookie consent preferences (localStorage) Persistent (until browser data is cleared)
angel_session_id Identifies the chat session with Angel Session
angel_consent Preference for using the Angel virtual assistant 1 year

Functionality Cookies

They allow the Site to remember your choices and provide enhanced features. They require consent.

Cookie Purpose Duration
quote_items List of products in the quote request Session

Analytics / Statistics Cookies

They help us understand how visitors interact with the Site, collecting information in aggregate form. They are only enabled with your consent.

Cookie Provider Purpose Duration
_ga Google Analytics Distinguishing and counting unique users 2 years
_ga_* Google Analytics 4 Persistence of session state 2 years
_gid Google Analytics Distinguishing users per session 1 day
_gat Google Analytics Request rate limiting 1 minute

Marketing Cookies

Used to show relevant ads and measure the effectiveness of advertising campaigns. They are only enabled with your express consent.

The LinkedIn Insight Tag may use cookies and identifiers to measure visits and conversions and build ad audiences. See the LinkedIn cookie table for the identifiers and their durations.

Cookie Provider Purpose Duration
_fbp Meta (Facebook Pixel) Browser identification for conversion attribution and remarketing 90 days
_fbc Meta (Facebook Pixel) Records the click on a Facebook ad for attribution 90 days

3. Managing Your Preferences

You can change your cookie preferences at any time, as easily as you gave them. To do so, use the button below:

You can also delete cookies directly in your browser settings:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

Note: If you choose to block essential cookies, some features of the Site may not work properly.

4. Third-Party Cookies and International Transfers

Some cookies are placed by third-party services (Google LLC and Meta Platforms Inc.) headquartered in the United States of America. The use of these cookies involves transferring data outside the European Economic Area, carried out on the basis of Standard Contractual Clauses approved by the European Commission. For more information:

  • Google Privacy Policy
  • Meta Privacy Policy

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for legal or regulatory reasons. Any changes will be published on this page with the update date revised. Where changes are significant, we will ask for your consent again.

6. Contact

If you have questions about the use of cookies on this Site, contact us:

  • Email: [email protected]
  • WhatsApp: +351 961 778 284